The Ultimate Website Launch Checklist
Launching your website is exciting, but missing small details can cost you leads, trust, and ranking visibility. Whether you are launching a new business or refreshing an existing website, this checklist keeps your launch professional.
1. Proofread Everything
Typos and grammar mistakes reduce trust quickly. Review every page carefully before launch.
2. Test All Links
Click every navigation item, button, and form action, especially on mobile devices.
3. Mobile Responsiveness
Over half of Irish website traffic is mobile. Confirm your layout, forms, and CTA buttons work on small screens.
4. Page Speed Optimisation
Use Google PageSpeed Insights. Compress media, remove heavy scripts, and optimise hosting.
5. SEO Meta Tags
Each page should have a unique title and description. Add descriptive image alt text for accessibility and search.
6. Submit to Google
Set up Google Search Console and submit your sitemap for indexing.
7. Compress Images
Optimise image file sizes and formats to improve loading speed and Core Web Vitals.
8. Set Up Analytics
Install your analytics tracking so you can measure traffic quality, behaviour, and conversion actions from day one.
9. Add Legal Pages
Include Privacy Policy, Cookie Policy, and Terms pages if you collect data, run ads, or sell online.
10. Verify SSL and Backups
Check HTTPS and configure automated backups before launch.
11. Cross-Browser Testing
Test in Chrome, Safari, Firefox, and Edge to catch layout or functionality differences.
12. Test Contact Forms
Submit test enquiries and confirm delivery and success messages.
13. Favicon and Branding
Ensure icons, colours, typography, and brand tone are consistent across all key pages.
14. Custom 404 Page
Broken links should lead to a helpful 404 page with clear navigation back to important pages.
15. Final QA Review
Do a full final walkthrough with fresh eyes and fix anything that creates friction before launch.
Launching soon? We use this exact process on Irish SME projects to protect rankings and improve lead conversion from day one.
Book a Free Consultation